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Privacy Policy

Ashby de la Books is committed to protecting your privacy online.

We appreciate that you do not want your personal information distributed indiscriminately and this policy explains how we collect information about you, what we do with it and what controls you have.

Who are we?

Ashby de la Books is an independent online bookshop based in Leicestershire and we promise to do the following:

  • Abide by the Data Protection Act 1998
  • Never share or sell your personal information or data unless you agree to it

Personal Data Collection

We can only provide the goods and services ordered by you if you provide us with some personal data. For this purpose, we collect personal data about you such as:

  • Full name, contact information (email address and telephone number) and postal address
  • Date of birth
  • Order history information
  • Demographic information and purchase preferences
  • Information supplied through feedback surveys or other questionnaires
  • Responses to offers and competitions

Information is gathered at the time of registration and during your use of the site. By registering and/ or ordering with Ashby de la Books you agree to the use of your information for the purposes described in this policy.

We will use the information to:

  • Provide the information, goods and services offered through our website to you, for purchasing, billing and order fulfilment.
  • Provide the best service possible, ensuring a smooth purchase transaction.

Email Marketing

Should you wish to view or amend any of the personal details in your account please do so at any time.

From time to time we may send you marketing communications such as newsletters with offers and bookshop news which we hope you will find interesting. We will do this by email if you have indicated that you do not object to being contacted for these purposes. If you would prefer not to receive such communications, please amend your contact preferences within your account at any time.

Please note we will still send you transactional emails.

We may use your email address to send you information about products or services that are the same as or like those that you have ordered from us and that we think you may find useful.

We will do so only if you have indicated that you do not object to being contacted for these purposes. At any stage you have the right to ask us to stop using your personal data for direct marketing purposes by amending your contact preferences within your account.

We may also occasionally send you questionnaires or surveys for feedback purposes, for us to improve our products and services. These emails are sent out randomly to our customers and your participation in providing any information is entirely voluntary. Should you wish your comments to be anonymous we will always provide you with the option to notify us of this within the survey.


We may also monitor who accesses our website, for example we may automatically collect access information about you such as: the type of internet browser you use; the website from which you have come to our website and your IP address (the unique address which identifies your computer on the internet) which is automatically recognised by our web server. Such information enables us to access and build a profile of our users. We use this information to:

  • Improve the layout and/or content of the pages of our website and customise them for users
  • We may use technology to track the patterns of behaviour of visitors to our site. This can include using a “cookie” which would be stored in your browser. For further information about how we use cookies please refer to our Cookie Policy below.

Disclosure of your personal data

We may on occasion have to share some of your personal data with others. The ways we would do this are as follows:

  • To disclose information to our agents and service providers (e.g. providers of payment provisions or maintenance services)
  • To disclose minimal country of purchase information for certain products to HMRC for tax purposes

We may also provide aggregate statistics about visitors to our website (customers and sales) in order to describe our services to prospective partners (advertisers, sponsors etc) and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifiable information.


We accept payments through WorldPay and PayPal. When processing payments, some of your data will be passed to the merchants, including information required to process or support the payment, such as the purchase total and billing information.
Please see the either WorldPay Privacy Policy at or PayPal Privacy Policy for more details.


We place great importance on the security of all personally identifiable information associated with our users. We have security measures in place to attempt to protect against the loss, misuse and alteration of personal information under our control.

We will use technical and organisational measures to safeguard your personal data, for example:

  • Access to your account is controlled by username and password which are unique to you
  • We store your personal data on secure servers

You should bear in mind that submission of information over the internet is never entirely secure. However, we promise to use our resources to safeguard your data and maintain a reliable and safe environment for that data when using Ashby de la Books website wherever possible.

It is advisable to log out of your account and close your browser when you have finished your user session, to prevent others from accessing your personal information if you use a shared computer or a computer in a public place.

Cookies Policy

The law relating to the use of cookies placed on your computer has recently been amended.

A cookie is a small string of information that a website places in the cookie file of the browser on your computer’s hard disk so that the website can remember you. A cookie will typically contain the name of the website the cookie has come from, a value and the ‘lifetime’ of the cookie.

We will not use cookies to collect personally identifiable information about you as our cookies are there to simply help with your overall experience on our website. Our cookies help us to analyse how our customers use our website and enables basic personalisation of our site, which further improves your experience. We use several different types of cookies:

  • Session cookies: Temporary cookies which remain in your cookie file until you leave our website.
  • Persistent cookies: These remain in place across multiple visits to our sites.
  • Third Party Cookies: These are created by a third party to provide us with statistics. An example of this is Google analytics.

Consent to use of cookies

By using our website, you consent to our use of cookies to process the information we gather.

Disabling Cookies

You can choose to accept or decline cookies by changing the settings in your browser. More information on how to change your browser settings and deleting cookies can be found here at

Your rights in relation to personal data

Under the GDPR, you have the right to access and control your personal data. Your rights consist of

  • Access to personal information.
  • Correction and deletion of personal information.
  • Withdrawal of consent for using personal information for marketing.
  • Lodging a complaint with the Information Commissioner’s Office.

Our contact details

We welcome your feedback and questions. If you wish to contact us please email here or you can write to us at Ashby de la Books 347 Ashby Road, Coalville, Leicestershire, LE67 3LH

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